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It is all very well having a complex and robust tool for running your social media monitoring, but social analytics are redundant if you can’t make sense of them or the user experience prohibits ease of use.
Version 5.0 was created with usability at the heart. From initial search setup through to the reporting, we have taken user experience into account. The fewer barriers to entry, the more use you will get out of the tool, right?
The reports have had usability tweaks in a number of areas:
· Content emotions have a reformatted chart text to improve appearance
· Share of voice – legibility has been improved by repositioning labels.
· Map overlay – Canadian provinces are now added to the diagram so you can further segment and visualise regional data sets.
The changes aren’t just cosmetic
Search setup has been fine-tuned in a number of areas. Language filtering can be more precisely guided thanks to the ‘unknown’ language option. A greater coverage of results will be returned and point you in the direction you need to narrow down your search to distil the data set, rather than assuming a language and subsequently missing out on vital results.
As part of the addition of further language capabilities on this update, you can quickly revert language and sentiment dictionaries to their original settings – just use the ‘Reset’ button.
Good monitoring is all in the setup
Arguably, the most critical aspect of using a social media monitoring tool is in the setup of any profile.
SM2 Version 5.0 has a much simpler, streamlined Search Setup Wizard. This will make it faster and easier for new users to get up and running. Existing users will appreciate the refresh too.
Get closer to your keywords
Proximity Search is another new feature that does some very clever things. If you really must know, it is a “Boolean logic that calculates keyword searches within a specified distance.” In essence, this means SM2 will do some additional leg-work for you as part of the search setup. It will scan the source text to find your first search term and identify second aspect after the “AND” command is within a specified number of words of the first, rather than somewhere further away and less context specific in the source text.
Contact me for a demo or visit Alterian Social Media Monitoring for further information.
