Strategies to Inspire Email Marketing Segmentation

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2011

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Found in Email Marketing by Guest Blogger

Guest blog post by David Daniels, CEO, The Relevancy Group LLC

Segmentation is the topic of the latest e-Book in the Creating Engaging Email series that I am writing for Alterian. Segmentation is a hugely important email marketing strategy and tactic, particularly considering all of the marketing messages that bombard consumers each day. Segmentation is a necessary tool to improve message relevance and stand out in the crowded inbox, however our research at The Relevancy Group indicates that more than half of email marketers do not use audience segmentation as a tactic.

This latest e-Book “Creating Engaging Email: Segmentation and Targeting” provides valuable methods to begin organizing your customer data for several different segmentation methods. The tactics address proven segmentation techniques as well as new ideas to energize your email marketing programs. For example the document touches on behavioral segmentation and classic spending and monetary based schemes as well as emerging social attitude based approaches.

The document, which is available for free with pre-registration here, also offers new ideas on how to deepen and measure customer engagement. Through tactics such as triggered based messaging designing a custom built audience engagement index this contribution to the Creating Engaging Email series is full of strategies to advance the effectiveness of your email marketing program.

As we continue to build this content I’d love to hear your feedback on the second release in this e-Book series. Please feel free to reach out to me on twitter.

Until then, all the best
David Daniels, CEO
The Relevancy Group

According to Direct Magazine, David Daniels is “one of the most influential experts in email marketing, if not the most influential.” Until January 2010 he served as Vice President and Principal Analyst with Forrester Research and JupiterResearch. David is co-author of the book “Email Marketing An Hour A Day” and has been a contributor to the Weekend Today Show on NBC. David has held senior level positions at Apple Computer, Urban Outfitters/Anthropologie, Micro/MacWarehouse, ProTeam and CDA Computer Sales.

Follow David on Twitter @emaildaniels.