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As social media processes become more of a requirement for marketing, I thought I’d share a list of 10 ways that we at Alterian are working on the shift to building a social media business, based on our own experience:
- Regular Brand Monitoring/Listening reports for management
- Building a Listening Centre for service
- PR Crisis Management processes
- Corporate guidelines and SM training rollout for all staff
- Managed ‘Social Media Rock Stars’
- Community management resources and workflows
- Deploying Sales Enablement Tools
- Managing a Content Creation Process
- Social Media deployment procedure
- Marketing database enhancement process
I will be presenting the following slide deck which covers the above 10 points at TFM&A today in London. Happy viewing!
View more presentations from Alterian
What is your organization doing in regard to social media? Are you experiencing challenges?
