16

Feb

2011

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Social Media and your brand – it’s all about how you play the game

Found in Social Media Marketing by Bob Barker

You could look at the world of social media as a game of snakes and ladders. One bad decision can send you sliding down a slippery slope, but to climb to the top takes dedication. Today sees the release of the world’s first Social Media Reputation Index.

SM2 Partner Yomego,  crunched the data with Alterian’s  SM2 tool and the results make for interesting reading. The research shows that brands that rank highest are those really engaging with customers through the channels that mean something to them, it just proves what we have been saying all along, there is no cookie cutter approach. eBay has shown its ability to do this in spades, pipping Apple to the top spot. When you look at this in relation to the Interbrand Best Global Brands ranking, you can see some stark differences. Watch the videos below for more details.

While we know that social media is not a silver bullet, it does show how savvy use of this new and evolving channel can help your brand stand out from the crowd, develop positive awareness and generally punch above its weight. For even more evidence of this visit Alterian’s  Buzzbowl site where we analysed social media mentions around this years Superbowl.

So it’s all to play for, just make sure you have the right tools for the job.

 

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About Bob Barker

has written 26 post in this blog.

Alterian’s head of marketing, passionate about unlocking organisations digital marketing potential with technology and also unlocking individuals digital potential to help grow the companies social capital and their own.

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4 Responses to “Social Media and your brand – it’s all about how you play the game”

• Tweets that mention Social Media and your brand – it’s all about how you play the game | Engaging Times - Alterian on Customer Engagement -- Topsy.com says:

  February 17, 2011 at 1:15 am

  [...] This post was mentioned on Twitter by AnnieBergeron, Andrew Cross, Luke Moore, Kyle Henderick, AGX – Digital Agency and others. AGX – Digital Agency said: RT @alterian_nl: New social media reputation index built with SM2 compares rankings with Interbrand’s brand index http://bit.ly/gaC5fD #sm [...]
• Populairste merken op social media [Infographic] « Marvin de Reuver says:

  February 24, 2011 at 9:18 am

  [...] ‘Social media snakes and ladders’. De infographic is ontwikkeld door het bedrijf Yomego (even wat credits verzorgen ). Hierin is de volgorde te zien van de meest populaire internationale [...]
• Infographic: populaire merken op social media | iBianca says:

  February 26, 2011 at 7:07 am

  [...] Yomego maakte na aanleiding van het onderzoek een infographic waarin een rangorde wordt geschetst van internationale merken die op dit moment social media succesvol inzetten. Bovenaan staan eBay, Apple, Google, Blackberry en Amazon. Opmerkelijk is dat Apple op de tweede plaats staat, terwijl het merk zelf niet actief is op sociale netwerken. De positie is te danken aan de positieve geluiden van gebruikers online over de producten van het Amerikaanse bedrijf. eBay staat op nummer één omdat de organisatie bezoekers effectief bereikt via fora, blogs, discussiegroepen en tools als Twitter en Facebook. [...]
• Infographic: Which brands are successful in Social Media? They are ranked now! - State of Search says:

  March 10, 2011 at 1:02 pm

  [...] s1); })(); Last month Yomego, crunched the data with Alterian’s SM2 tool to create what they call “the world’s first Social Media Reputation Index.” This index tries to benchmarkt a [...]