When one looks at the definition of Alchemy on Wikipedia, it relates “to the attempt to change base metals into gold, investigating the preparation of the ‘elixir of longevity’, and achieving ultimate wisdom, involving the improvement of the alchemist …”. How apropos it is that Alterian’s Customer Engagement Framework be named Alterian Alchemy^TM. Not only is the technology the means to turn customer insights into actionable, engaging marketing, the means of achieving true customer engagement and sustainability of one’s brand, but the empowerment offered to the marketer to control that strategy – A fundamental shift in marketing.

Our latest Customer Engagement Solutions offer new ways for marketers to Listen, Learn, Understand and Speak with their customers. Not only is this an exciting time for us at Alterian – for me having been on the other side, it is rewarding to know that there are solutions which allow marketers to more effectively and efficiently engage their customers – something I’m sure we all wish for as consumers.

Working under the vision of Mike Talbot, our CTO and co-founder, it was great to see new conceptual ideas introduced, debated thoroughly and turned into the product we are releasing today. Given the scale of this undertaking, need I say the pace of development has been remarkable too! The entire design approach was around the users experience to address challenges and complexity issues users encounter with other campaign tools. This was made possible by a talented team working tirelessly across the globe. I am proud to work with such a great group of people. You may see Alterian for its technology; I see it for the people who believe in their work and fulfilling our vision. The launch of Alterian Alchemy^TM represents a milestone in our journey to change the face of marketing. I could not be more thrilled! Our work is not done though. This is only a step in the process, although a major one, of turning lead into gold.

Watch Mike Talbot, CTO and co-founder of Alterian talking about Alterian Alchemy^TM.  For more information on Alterian Alchemy^TM please click here.

About Brian Sprik

Brian Sprik has written 2 post in this blog.

Brian joined Alterian in 2007 on the US Business Solutions team, and since late 2009, he now oversees the product marketing and strategic direction for Alterian’s Engagement Management & Analytics products. He brings a depth of experience with 16+ years in direct and database marketing from both the client and vendor side. Brian lives in the western suburbs of Chicago and enjoys spending time with his family outside of work.

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