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In this video Anita Baker, Senior Manager of Global Database Marketing for Cisco Systems, explains how as Cisco expands, they really need to understand who they are marketing to. Alterian’s Engine database technology helps them to do that on the scale required by Cisco.
Anita explains that in the past they were sales led, selling to companies but as marketers, they now need to understand how to market to individuals, which requires them to analyse masses of disparate data. She explains how the capability of the Alterian helps them to understand data both at the company level and contact level across the entire company, to aggregate that data, and how analysis that used to take weeks before can now be done in hours, even minutes. This allows the database marketing team to give insights to their executives in a form they can understand to enable them to make better and quicker decisions.
In a week where Alterian has announced the latest version of its Engine database, Engine 4.3, and AMS 3.0, I can’t think of a better endorsement of this technology from one of the World’s most forward thinking technology companies. Thank you Anita.
