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Social media monitoring is an emerging science and skill that the marketing community is beginning to realise can impact every area of marketing. In this video John Song and Warren Sukernek from Alterian Social Media Services describe how they help clients get the most out of social media monitoring to drive actionable insights, influence marketing strategy, enable real-time feedback, understand campaign design and impact and many more. They do this by taking the rigor of marketing research and those skills to social media data. Alterian is a leader in this field and is committed to helping both our clients and partners learn these skills themselves through the use of SM2 and knowledge built up from working with our Social Media Services team.
[...] Alterian answer that question for their clients the world over? Check out the Alterian Engaging Times blog [...]