Subscribe by RSS
Follow us on Twitter
Subscribe by Email
Are you ‘doing to’, ‘doing with’ or ‘doing for’ you customers? In this week’s video blog, Stan Rapp talks about this concept and gives some great examples of how companies are being successful by ‘doing things for’ their customers.
Don Peppers and Mike Fisher talk about the humanness that is now required in engagement with customers, and that even though we know companies are brands, we want to believe they are human so we look for human qualities like sincerity and trustability.
It is clear the new relationship we need with customers is more like the one we have with our friends and at Alterian we are working hard to reflect this in how we build our engagement solutions, for example our engagement cycle – Listen, Learn, Understand, Speak – mirrors what one would do in a natural human conversation.
So in summary, consumers don’t want to be talked at any more, they want to engage and this calls for marketing to build a new kind of relationship enabled by technology, that is human in nature. Enjoy the video.
