Does your organization engage with customers or broadcast?

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News at Alterian

Alterian leads the way in mobile with HTML5, powered by bemokoLive August 3, 2011
Alterian Content Manager Mobile solution has been enhanced with an HTML5 Optimiser. This advanced feature allows the development of mobile sites completely in HTML5. Smartphones that support HTML5 will benefit from all its advanced features. […]
Alterian appoints Heath Davies as Chief Executive and Phil Cartmell as Chairman July 13, 2011
Alterian is pleased to announce the appointment of Heath Davies as CEO and Phil Cartmell as Non-Executive Chairman. Heath replaces David Eldridge who stepped down in April and Phil Cartmell replaces Keith Hamill, who retires as Chairman on 5 Sept 2011. […]
Alterian Solidifies Partnership with Plusoft to Provide Holistic View of Customer July 5, 2011
Offering combines Plusoft’s expertise in customer relationship management (CRM) and Alterian’s industry-leading solution for marketing campaign management. […]

Oct

2010

comments (1)

Found in Campaign Management and Analytics by Mark Galvin

There are a lot of great point solutions out there to address specific functionality needs such as Web Analytics, Web Content Management, Campaign Management, Email Marketing, Social Media Monitoring and Analytics. Many organizations have a plethora of software from different vendors addressing these needs, or they develop their own solutions in-house to meet their exacting requirements.

One of the benefits of investing in a platform which delivers all of this is that all of the information can be collected in terms of offline and online data which is centrally available to marketing, enabling better customer segmentation and improved awareness in how people interact with various touch-points within an organization. Also, understanding what content generates the most interest by an individual means that you can highly influence the way in which you engage with them and move away from the “one size fits all” marketing which many companies still deploy. These messages then engage with individuals, extending relevant offers and content, rather than simply broadcasting to them.

Has your organization implemented these solutions and managed to integrate this valuable information effectively? What challenges did you face? Were IT, Sales and Marketing involved in scoping these solutions, or were the requirements driven from departmental silos without collaboration?