It’s that time of the year again. The air is starting to get a certain chill to it. The leaves are starting to take on the colors of the rainbow. And my golf clubs are beginning to collect more dust than dirt. Being from the East Coast, it was my thought that I would sit down, look out the window, and gain some inspiration from the imminent arrival of fall as I write this post. Unfortunately for me, I am currently in Phoenix, Arizona, it’s 105 degrees outside, and as far as I know, cacti only stay one color year round.

Still – if it’s the end of September, it means that the DMA is around the corner – approximately 2 weeks away. If you are part of the marketing services landscape, this is one of the best times of the year. Where else can you find companies who spend the entire year competing against each other forced to share booths side by side for 3 days? It’s tension filled, dramatic and comedic all at the same time. It doesn’t get any better.

One of the best things about the DMA are the presentations that take place. You have the opportunity to attend speeches, round tables and demonstrations from all of the leaders in our industry.  I have been lucky enough to be involved in one of these presentations for the last 3 years – Event Triggered Marketing Solutions: Which One is Right for You? Otherwise known as… The Campaign Shoot-Out.

The Campaign Shoot-Out is a presentation which challenges three different campaign management solutions to solve a scenario in 20 minutes. Typically, the scenario involves two different segments, prospects and existing customers, to be included in a multi-wave campaign which incorporates multiple triggers and offers. Based on response to the initial offer, customers are placed into different tracks for follow up communications.

What makes this presentation so great is that it gives attendees the opportunity to see how three of the leading software platforms would each solve this scenario side by side. The only other way you would get this opportunity would be if your company was involved in an RFP, and even that would typically be dragged out over the course of 4-6 weeks. With this presentation, you can see 3 top-notch solutions demonstrated side by side during the course of one hour.

I have been very lucky to be associated with the innovative leader of integrated marketing solutions, Alterian. This particular presentation has always been a joy for me because I am able to demonstrate a platform which incorporates all of the different facets of a campaign: analytics, segmentation, creative, execution, and reporting.  More often than not, the other participants have only been able to show one part of what Alterian demonstrates and typically have not been able to finish demonstrating their solution in the allotted 20 minute time frame. Alterian can efficiently demonstrate all of those pieces in 20 minutes or less. Why, you may ask? Because it’s an Integrated Marketing Platform which allows for all of the individual modules to share information seamlessly. We have always outshined the competition and plan to do so again 2 weeks from now.

I am especially excited for this year’s Campaign Shoot-Out. Alterian will be unveiling its next generation, engagement management platform – a fundamental shift in marketing. This new platform will truly be a game changer in the industry and is sure to leave the competition in the dust.  Don’t miss out on your first chance at a glimpse into the future!

Event Triggered Marketing Solutions: Which One is Right for You?

Track: Behavioral and Trigger Marketing

Abstract: See how identical event-triggered marketing campaign requirements are addressed by three different companies. Learn how each vendor translates a set of requirements into a fully detailed event triggered data flow.

Date: Monday Oct 11, 2010

Time: 11:15 AM – 12:15 PM

Description: Differentiate between the 3 major event-triggered marketing solution tools
Communicate event-triggered marketing needs to vendors
See how 3 competitors address the identical problem and solve it
Discipline:

Instruction Level: Advanced

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