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Social media has exploded over the past couple of years. In entering the space 2 years ago, there were only a handful of social media monitoring companies. The primary target audience was marketers or agencies. With social media moving beyond marketing, target customers now include all businesses with a need for a social media solution to assist in monitoring their brands, identifying key communities/influencers, addressing customer service issues, conducting unbiased research and generating new sales leads.
Not only has the target audience changed, the solutions have evolved to transform social media data into actionable business intelligence. Customers are no longer interested in a shiny, new software tool. They’re seeking solutions that provide strategic analysis of their current business issues and pain points.
By utilizing SM2′s software technology coupled with the business insight of experienced consultants, Alterian Social Media Insights provides customers with social intelligence to set their strategic business goals and define ROI.
What type of business issues are you solving with social media?
