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Guest Blog Post by Jim Reynolds, Business Development Manager, Alterian SM2.
The kids are heading back to school and before you know it the snow will be on the ground. Thankfully, the larger networks are offering an overwhelming number and variety of new shows to distract us from the cold. Launching a new TV series is a significant investment – development deals, production and marketing costs – and studios are hoping that their gambles will pay off.
What if you could assess which shows will rise to the top and which ones will sink to the bottom of prime-time television using data from the social web?
We tracked the following shows and networks on the social web to gauge their success:
ABC: No Ordinary Family & My Generation Fox: Running Wilde CBS: $#*! My Dad Says, Blue Bloods & Hawaii-Five-0 FX: Terries CW: Nikita & Hellcats HBO: Boardwalk Empire
Will the tremendous investment in new shows like Boardwalk Empire, Blue Bloods and Hellcats pay off, or will it become a network sunk-cost? Is Shatner going to be CBS’ ticket to staying on top of the figurative TV food chain? We asked all of these questions and the answers we found using our social monitoring software may surprise you.
Here is a sneak peak at the data we collected:
First, we pinned the TV networks against each other to see which ones received the greatest volume of the conversation.
Then, we got specific and explored the frequency, buzz, volume, and sentiment around each individual TV show we selected.
Sure, $#*! My Dad Says generates a lot of buzz, but what is the true sentiment towards the show?
Based on the conversations, which network will have the highest viewership? Will CBS continue to lead, or will CW emerge as the dark horse in the race?
To learn these answers and more, be sure to join us next Tuesday, September 14th at 10 am CDT for a live dive into the data and a presentation of our findings!
RESULTS UPDATE – Sept. 14 2010:
The results are in! Here is what we learned:
- HBO’s Boardwalk Empire had the highest amount of Positive buzz
- S#*! My Dad Says and Hawaii 5-0 are neck and neck with the most mentions. It looks like CBS has some winners in their line-up.
- Based on the pre-premiere conversations, Running Wilde (FOX) and Outsourced (NBC) appear to have the highest chance to sink to the bottom.
- NBC was the only network whose new shows had more Negative Sentiment than Positive Sentiment.
