Alterian is very excited to announce the acquisition of Intrepid, a global social media analytics and marketing research consultancy. Intrepid has been a partner and uses Alterian SM2 to deliver industry leading services to brands such as GE, Dell, Microsoft, Nintendo, Dunkin Donuts, and Tesco. They use a unique combination of market research expertise and social media analytics to help their clients identify new markets, develop new products and services, and create meaningful brand and customer experiences.

The acquisition is the result of the demands of the market. A little over a year ago Alterian acquired Techrigy which added SM2, a social media monitoring tool to Alterian’s suite of marketing tools. Our customers and partners are requesting packaged services to maximize the value of our customer engagement technology and solutions, especially in the area of social media marketing due to its explosive growth. Intrepid is a recognized leader in providing social media analytics and market research based strategy. That insight and experience will allow our partners and customers to get the most value across all of Alterian’s products ranging from email, campaign management, web content management, and behavior analytics.

The addition of Intrepid to the Alterian family means that our global presence will continue to expand! We will add offices in Seattle, London and Vietnam. Alterian’s corporate headquarters are located in Bristol, UK along with two other locations, but to date there wasn’t an office in London. And the office in Vietnam expands our presence in the AsiaPAC in addition to India, Australia and Singapore. It also brings us additional language resources as we evolve SM2. At present SM2 offers the most languages in the market.

Adding Intrepid means that we’re bringing in more domain experts in the field to help drive more value out of social media and SM2. John Song, CEO of Intrepid has assembled an outstanding team of 40 people. His background is in social media and web analytics. Warren Sukernek is a social media influencer. I met Warren back in 2007 at the first conference that I spoke at. He has demonstrated great success in providing strategies for leveraging social media. The company has strong background in research methodologies.

A very warm welcome from the Alterian family to John, Warren, and team! We look forward to expanding our horizons together!
Stay tuned for the new service offerings that we’ll be rolling out.

About Connie Bensen

Connie Bensen has written 27 post in this blog.

Connie Bensen is the Director of Social Media and Community Strategy at Alterian. She has authored a series of ten white papers on the ROI of Social Media. Forbes.com recognized her blog, Community Strategist, as one of the top 20 best marketing and social media blogs by women. 451 Marketing has noted her as one of the top social media strategists to watch in 2011, and she was a 2009 Fellow of the Society for New Communications Research.

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