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Those of us in the social media monitoring industry need to thank the PR industry for providing us with a profession. Early visionaries realized that the social web provided a wealth of information about how messages were being shared.
My seventh white paper in the Let’s Talk about Social Media ROI series is now available! I cover the many ways that a social media monitoring tool will augment your social media measurement and interactions. It covers four aspects of how a listening tool can make public relations efforts more effective by considering:
- engagement
- reputation and sentiment
- influence
- reach
The paper also references two case studies. It outlines how Edelman has been using a social media monitoring tool to create a quarterly audit for Chevron.
You can download the white paper here.
We also invite you to attend the webinar How to Prepare for and Weather a PR Crisis When Everyone Is Watching presented by Valeria Maltoni on September 7th.
The whole series can be found here.
