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Podcast Series
Transforming the Marketing Organization
Hosted by Marcus Tewksbury
Episode 5 – The Future of B2B Demand Generartion Part 1
featuring Russell Kern, Founder and President, The Kern Organization
The last two years have been momentous for the space; on one side the economic recession has elevated its importance, and on the other a number of technologies have come online that enable organizations to manage the buying process like never before. Now… if we can just eliminate the communication barriers between sales and marketing and get everyone working on the same page!
In the first part of this two part series, Marcus and Russell Kern, Founder & President of The Kern Organization will focus on a macro view of what’s changing in demand generation.
A little bit about Russell Kern:
Russell Kern is the founder and president of The Kern Organization, a leading West Coast direct marketing agency specializing in creating innovative, high-performance customer acquisition and demand generation campaigns. Backed by a team of nearly 100 seasoned professionals, his company consults, creates, deploys and manages turnkey campaigns for leading marketers such as Avaya, Cisco, Clearwire, DICE, DIRECTV, HP, Sprint/Nextel, SAP, VeriSign and Zurich Insurance. With more than 25 years of B2B and B2C direct marketing experience, Russell is recognized as one of the industry’s top strategist, authors and educators. He is a frequent speaker for the DMA, a contributor of articles and columns to a variety of industry publications and author of S.U.R.E.-Fire Direct Response Marketing: Generating Business-to-Business Sales Leads for Bottom-line Success, published by McGraw Hill. Learn more about The Kern Organization here www.thekernorg.com
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