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The Analyst is the third video I’ve directed for Alterian. The focus of this video is to showcase one of our new products, WebJourney, which is a revolutionary behavioral analytics tool for the web designed to bring focus to the individual rather than the website. It is intended to augment traditional web analytics. Behavioral analytics helps marketers identify patterns in the way that customers interact with their websites that goes beyond clicks and views.
In the video, we catch up with three contestants during their final challenge. The challenge is to help a struggling online business called, “Kick It,” tailor their business around the wants and needs of the consumer by tracking how customers are interacting with the site’s content and observing their behavior once they get there. The contestants will each use various features of WebJourney to try and figure out the best strategy to help the Kick It Team. Things heat up during the final boardroom scene as “The Dono,” tries to pick his next analyst. Dexter makes a solid case that customers seek interaction versus interruption when they come to a website and that engaging the individual is a vital step for increasing Kick It’s success. Will that be enough to win Don over? You’ll have to watch the video to find out!
This video took a lot of hard work and dedication. For that I would like to thank the following: Tim Claytor, Scott Briggs, Brandon Young, Lin Wan, Davio Pignotti, Elyse DeVries, and Harley Piercy. We couldn’t have done it without their talents. Also, let’s not forget my partner in crime, Kyle Henderick, who helped create it and write it while starring in it. We all look forward to making more videos and showcasing the business solutions that Alterian has to offer and how they can help you be more successful!
You can learn more about WebJourney here: www.alterian.com/webjourney
