Guest Blog Post by Scott Briggs, Director of Business Solutions, Alterian .

This is the second part of a two part series on integrating content management & publishing across social media and corporate sites. The first part covered Best Practices for Consumer Interaction on the Social Web.

There is a second area of best practices to be considered, revolving around how organizations create, maintain and share both corporate and user generated content.  Tomorrow’s social media platforms will allow companies to build templates for things like “trade magazines,” “blogs,” or “newspapers” and create content to publish to these “pages” where you can output them as HTML or PDFs that you can then submit to non-corporate controlled sites.With this approach, organizations can use content in one repository for consistency and messaging purposes and then track the use of each asset as it is deployed.

Additionally, companies will be able to store user generated content into their content repository and tie it to the original message; For example, the customer’s feedback on a certain promotion. Organizations will then be able to re-use that public user generated content in a structured manner. For example, positive feedback shared publicly by users on their Twitter account can be published to a corporate asset such as the landing page for the promo or product.

While the space is still evolving, content management and publishing tools that are integrated with the Social Web using best practices can increase brands’ productivity when they engage with their customers on the web, serving the customer with relevant content that can be passed through appropriate approval processes.

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