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For years companies have struggled to harness the power of word of mouth consumer sentiment. Focus groups, interviews and surveys have been utilized for years to help brands understand consumer feedback, however until now there hasn’t been a vehicle to capture word of mouth feedback in an unsolicited manor. Enter social networks, places where consumers can share comments and opinions with friends and family, and where word of mouth sentiment takes on a whole new meaning.
The Socialization of your brand is here, that is, consumers now have control of the way they will interact with your firm, how they will conduct business, and how they will inform others of their experiences. However, the socialization of your brand spans way beyond just listening to the chatter on social networks, but includes the coordination of content across multiple channels, it includes incorporating social feedback into corporate content on corporate websites, it includes measurement and attribution that stems beyond social channels, but incorporates all channels including web, e-mail, and direct mail as well as television.
Come to the Alterian Summit on August 17th and 18th, to learn what leading brands such as Dave and Busters, Western Union, and ZipCar are doing to incorporate the power of the social network into their overall branding, messaging and communication strategy. Register at: www.alterian.com/NAETSummit2010.
We look forward to seeing you there!
