Marketers Require a Social Media Monitoring Tool with Deep Analytics and Rich Functionality

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2010

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Found in Social Media Marketing by Connie Bensen

The social media monitoring space is changing quickly & there have been many acquisitions of late. One year ago Alterian had the foresight to acquire Techrigy SM2. Over the course of a year SM2 has evolved into a tool that every enterprise marketer should rely on. Destination CRM.com quotes Forrester Analyst, Zach Hofer-Shall, “… that when he spoke to billion-dollar companies they “very often” had an Alterian SM2 dashboard in place for one or many of their social functions.”

In the video, Aaron Newman, founder of SM2, outlines how SM2 has always had deep analytics and now has so much more including:

a dashboard that takes the user interface to the next level
over 9 billion pieces of content (no other tool has this depth!)
metadata which includes 36 fields
sentiment analysis in 16 languages
language detection in 22 languages
ability to drill in to every chart

SM2 is very transparent in presenting it’s data. You can see how sentiment, tone, location, etc are all determined. Most importantly, SM2 is part of an integrated marketing platform. Marketers can also choose from web analytics, web content management, email, database and analytics.

You can try the Freemium version of SM2 here.

Want to learn more? There are five whitepapers & webinars here.

About Connie Bensen

Connie Bensen has written 27 post in this blog.

Connie Bensen is the Director of Social Media and Community Strategy at Alterian. She has authored a series of ten white papers on the ROI of Social Media. Forbes.com recognized her blog, Community Strategist, as one of the top 20 best marketing and social media blogs by women. 451 Marketing has noted her as one of the top social media strategists to watch in 2011, and she was a 2009 Fellow of the Society for New Communications Research.

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