Last week, Alterian sponsored a webinar presented by Peter Platt, Chief Digital Officer of Catalyst titled: “Marketing Strategies that Captivate Today’s Social Media Audiences.” This webinar was a part of our Social Media ROI Series which explores how companies can increase the ROI of their marketing efforts using online channels. During his presentation, Peter presented 5 key strategies for marketing within the social space and provided some fascinating demographic information for many of the most common sites on the social web. He gave some great advice on how to properly address your audience and how to get in the conversation.

A couple of my favorite snippets from the presentation:

• Social Media audiences are older than you might think: Ages 35-44 are the largest group on social networks and the fastest growing audience is 55+
• A good Rule of thumb — listen twice as much as you talk. Same in Social Media as it is at a cocktail party.
• You need to listen before trying to insert yourself into the conversation. Once you do enter the conversation, it is a gradual process to engagement
• Sometimes you can “get in the game” by surrounding it. For example, you can place advertising in the networks and blogs that are discussing your products and industry.

Thanks so much, Peter for presenting such a fabulous webinar.

>> Watch the full presentation, including Peter’s 5 strategies for social success

About Elyse DeVries

Elyse DeVries has written 12 post in this blog.

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