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Regardless of whether or not you understand the craze, the power of the Twilight franchise is undeniable. The Twilight: Eclipse movie was just released yesterday and is already breaking records. According to Box Office Mojo, Eclipse had the highest grossing Midnight Launch at $30 million (beating out Twilight: New Moon’s $23 million) and opened in the largest number of theaters ever. The Twilight Saga books have sold nearly 100 million copies worldwide and remain some of the best-selling books of the decade.
As rabid fans across the world line-up for this week’s release of The Twilight Saga: Eclipse, we thought it would be fun to use Alterian SM2 to analyze the conversations around this summer’s hottest debate:
Who is winning the Battle of the Supernatural Heartthrobs – Edward or Jacob?
DEMOGRAPHICS
If you think that it’s only Tweens and Teenage girls who are chattering about Twilight, think again. Our analysis found that the largest Age Group talking about Team Edward and Team Jacob is 25-34 years old. The second largest age-group was Under 18.
Only a small subset of the conversations are tagged with Age data, either because the author has not identified their age, or because that meta-data is not available within that medium (ie Twitter). However, it’s an interesting glimpse into the fan base, that probably wouldn’t surprise Twilight author, Stephenie Meyer. As she told About.com in 2008, "I had a very specific audience, and it was a 29-year-old mother of three."
What might surprise Stephenie Meyer and certainly surprised us, was the number of males participating in the conversations. 40% of those talking about Team Jacob were Male, while 42% of those talking about Team Edward were Male.
WORD CLOUDS
SENTIMENT
Team Edward is the leader in terms of Sentiment Analysis with 28% of conversations marked as positive and 13% of conversation marked as negative, while Team Jacob had 26% positive and 15% negative comments.
VOLUME
It is pretty much neck-and-neck, but Team Edward has edged out Team Jacob again with the greatest number of total mentions. Interestingly, Team Jacob did jump ahead on the movie’s opening day.
THE WINNER
Well kids, (and adults apparently) after looking at the data, we have to say that Team Edward appears to be the front-runner in the Battle of the Supernatural Heartthrobs: Eclipse Edition. Will Team Jacob fare better during the Breaking Dawn release?
Only time will tell…
**** We analyzed the conversations happening around Jacob and Edward from June 1st 2010 to July 1st 2010 using our Social Media Monitoring tool – Alterian SM2.
i dont think jacob will be more popular in breaking dawn. he falls in love with a baby.
Interesting point, Tammy. I am kind of wondering how they will handle that in the Breaking Dawn films. Some things that work on paper are hard to convey on film. Should be interesting to see how they explain the imprinting process and avoid the creepiness factor.
Jacob just isn’t enough for Bella..,so Jacob Fans you’ll always LOOSE and it gets quiet pathetic in BD..Very twisted Mind there Stephanie