PR in a Social, Digital Age

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Alterian leads the way in mobile with HTML5, powered by bemokoLive August 3, 2011
Alterian Content Manager Mobile solution has been enhanced with an HTML5 Optimiser. This advanced feature allows the development of mobile sites completely in HTML5. Smartphones that support HTML5 will benefit from all its advanced features. […]
Alterian appoints Heath Davies as Chief Executive and Phil Cartmell as Chairman July 13, 2011
Alterian is pleased to announce the appointment of Heath Davies as CEO and Phil Cartmell as Non-Executive Chairman. Heath replaces David Eldridge who stepped down in April and Phil Cartmell replaces Keith Hamill, who retires as Chairman on 5 Sept 2011. […]
Alterian Solidifies Partnership with Plusoft to Provide Holistic View of Customer July 5, 2011
Offering combines Plusoft’s expertise in customer relationship management (CRM) and Alterian’s industry-leading solution for marketing campaign management. […]

Jun

2010

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Found in General Marketing,Social Media Marketing by Marcus Tewksbury

Hosted by Marcus Tewksbury

PR in a Social, Digital Age

featuring Dan Greenfield, producer of PR+MKTG Camp™

The face of marketing is changing and nowhere is that more apparent than in the world of PR. The rules of the game are being rewritten. Once upon a time PR was all about securing coverage from journalists in major media like newspapers, print, television, etc. Well those traditional outlets have all seem cataclysmic decline. Today people now source more and more of their content from digital sources. Where, as it so happens, social is the fastest growing segment. To be successful, PR needs to reinvent itself to build upon its historic roots while making a major shift and commitment towards online and social channels.

In this episode, Marcus and Dan look to evaluate the intersecting landscape of PR and Marketing through the utilization of social channels.

A Little Bit About Dan Greenfield:

Dan Greenfield is producer of PR+MKTG Camp™ – one day interactive events for communications professionals to discuss better ways to manage, market and measure social and traditional media. A senior communications executive, Dan was vice-president of corporate communications at Earthlink, led PR efforts for the telecommunications industry and worked as a press secretary on Capitol Hill and on electoral campaigns. He is a respected industry blogger and an award-winning video producer. His consulting practice specializes in conducting communications audits and customized workshops and providing strategic counsel.

About Marcus Tewksbury

Marcus Tewksbury has written 12 post in this blog.

Marcus is a respected author, speaker, and thought leader on optimizing marketing organizations to most efficiently, and effectively create value added experiences for high worth customers; a process that he has termed Customer Relationship Marketing, or CRM(arketing).

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