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Social networks have changed the face of marketing. They provide a new channel in which to connect with prospects. Consumers are seeking information and opinions. Many organizations are realizing that social networks offer opportunities to increase their marketing & sales efforts in both business to customer (B2C) and business to business (B2B) efforts.
In my second whitepaper in the Social Media ROI Series I discuss seven ways that social media monitoring can be used for lead generation. I cover the following areas:
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Identify people expressing a need for your product/service
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Create a Customer Profile
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Reduce cold calling
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Lower acquisition costs
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Increase revenue due to cross selling and upselling
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Reduce marketing costs and spend on Google Adwords
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Align sales efforts with marketing
All of the white papers in the series are can be found here.
