Digital Self w/ Janet Rubio

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Alterian leads the way in mobile with HTML5, powered by bemokoLive August 3, 2011
Alterian Content Manager Mobile solution has been enhanced with an HTML5 Optimiser. This advanced feature allows the development of mobile sites completely in HTML5. Smartphones that support HTML5 will benefit from all its advanced features. […]
Alterian appoints Heath Davies as Chief Executive and Phil Cartmell as Chairman July 13, 2011
Alterian is pleased to announce the appointment of Heath Davies as CEO and Phil Cartmell as Non-Executive Chairman. Heath replaces David Eldridge who stepped down in April and Phil Cartmell replaces Keith Hamill, who retires as Chairman on 5 Sept 2011. […]
Alterian Solidifies Partnership with Plusoft to Provide Holistic View of Customer July 5, 2011
Offering combines Plusoft’s expertise in customer relationship management (CRM) and Alterian’s industry-leading solution for marketing campaign management. […]

Mar

2010

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Found in Agencies,General Marketing by Marcus Tewksbury

Podcast Series

Transforming the Marketing Organization

Hosted by Marcus Tewksbury

Episode 2 – Digital Self
featuring Janet Rubio, Chief Insight Officer, Engaguge

Similar to that of the industrial revolution of our fore fathers, we also are living through a revolution, the digital one, and it is redefining how marketers and brands operate. The brand now is mutually shared across blogs, tweets, and forums with anyone who can find their way onto the internet. Initially, this may sound scary,but it also presents a world of new opportunities. And just as the steam engine drove leaps in output performance, so too shall new approaches to leveraging data and engaging with customers push the marketing organization forward.

In this episode, Marcus and Janet Rubio, Chief Insight Officer of Engauge, will analyze how the explosion of addressable, identifiable customer data is redefining the basis for effective brand and direct advertising.

About Engauge:

Engauge is one of the nation’s largest independent marketing agencies, helping leading brands create relevant customer engagement by connecting data-driven insights with creative ideas to fuel business growth. Engauge leverages a complete portfolio of marketing expertise — spanning all areas of traditional, direct and digital marketing — to drive measurably effective programs for clients. The agency’s roster of clients includes Kraft Foods, The Home Depot, Best Buy for Business, Sony, NGK and Huntington Bank. Engauge is a portfolio company of Halyard Capital and has offices in Columbus, Austin, Atlanta, Pittsburgh and Orlando. Learn more about Engauge at www.engauge.com.

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About Marcus Tewksbury

Marcus Tewksbury has written 12 post in this blog.

Marcus is a respected author, speaker, and thought leader on optimizing marketing organizations to most efficiently, and effectively create value added experiences for high worth customers; a process that he has termed Customer Relationship Marketing, or CRM(arketing).

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