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Most of us are well aware we are in the midst of an exciting marketing revolution. We are seeing a fundamental shift from brands pushing out marketing messages to a personal and two way engagement between brands and their customers over both online and offline channels.
Changing consumer behaviour and opinion means we are under increasing pressure to add value to our customers and build products and services around their needs. This calls for radical and highly innovative strategies in customer engagement, a completely new territory for many organisations.
On Tuesday, 2nd February we’re holding our inaugural Engaging Times European Summit in London, where marketing heads and decision makers will learn about customer engagement and this new revolution from some of the world’s leading thinkers in marketing. They will offer frank accounts of their experiences with modern engagement and practical advice on how to make the transition to this two-way, multi-channel, intelligent marketing.
The attending industry experts include:
- Will Whitehorn, Virgin Group and President of Virgin Galactic – online marketing and innovation at Virgin
- Stan Rapp, marketing icon and past Chairman/CEO of two global advertising agencies (Rapp Collins and McCann Relationship Marketing) – the new reality of customer engagement
- Professor Michael Hulme, entrepreneur, marketer, strategist, academic and thought-leader – sharing exclusive insight on new customer engagement research
- Colin Bradshaw, MD of RAPP – presenting examples of marketing strategy at Lovefilm, Best Western and Ladbrokes
- AstraZeneca the world leading pharmaceutical company – putting online engagement at the heart of marketing strategy
- STA Travel – getting started with social media
The event will focus on helping marketers make their business stand out in a digitally driven, mobile and complex 24-hour society. It will address how to create compelling, personalised online experiences that anticipate and meet customer needs, as well as an understanding of how best to exploit social media channels – all helping to draw traffic to your site, push out relevant content and engage customers them in innovative ways. The sessions will also run through how to build and execute these multi-channel campaigns, that are based on insight and understanding of customer behaviour.
If you haven’t registered to attend, you can still keep up to date with discussions online. Follow the conversation on twitter by following @Alterian_PLC and @engagingtimes or join the conversation with the #engagingtimes hashtag. We will also be posting guest blogs here from our speakers so watch this space for the rundown next week. With such a star line up of professionals it’s set to be an inspiring and hugely valuable debate. If you are one of the lucky people who have secured your spot at Engaging Times I look forward to seeing you there!
