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27
Nov
2009

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Connie Bensen

Ramping up your Social Media ROI

Found in Agencies,Social Media Marketing by 

Everyone wants to maximize the return on their efforts in social media. In working with Alterian SM2 (previously Techrigy), I have spent a lot of time working with agencies and brands in identifying how to maximize the most return on their monitoring efforts.

I shared that information last week in a webinar that covers best practices for social media monitoring & reporting.  I included:

  • Common Applications of Social Media Monitoring
  • Search Design
  • Dealing with Noise and Spam
  • Reports and Analysis
  • Actions Based on Insights that Result in ROI

Here’s the slide deck and the recorded version of the webinar is available.

Alterians November 2009 Webinar Best Practices To Maximize Your Social Media Monitoring Efforts Presented By Connie Bensen
View more presentations from Alterian.

And you may also be interested in the webinar that Surresh Vital of Forrester presented on how social media monitoring is impacting marketing.

Please ask if you have questions.

About Connie Bensen

Connie Bensen has written 27 post in this blog.

Connie Bensen is the Director of Social Media and Community Strategy at Alterian. She has authored a series of ten white papers on the ROI of Social Media. Forbes.com recognized her blog, Community Strategist, as one of the top 20 best marketing and social media blogs by women. 451 Marketing has noted her as one of the top social media strategists to watch in 2011, and she was a 2009 Fellow of the Society for New Communications Research.

Found in Agencies,Social Media Marketing by 

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