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News at Alterian

Alterian leads the way in mobile with HTML5, powered by bemokoLive August 3, 2011
Alterian Content Manager Mobile solution has been enhanced with an HTML5 Optimiser. This advanced feature allows the development of mobile sites completely in HTML5. Smartphones that support HTML5 will benefit from all its advanced features. […]
Alterian appoints Heath Davies as Chief Executive and Phil Cartmell as Chairman July 13, 2011
Alterian is pleased to announce the appointment of Heath Davies as CEO and Phil Cartmell as Non-Executive Chairman. Heath replaces David Eldridge who stepped down in April and Phil Cartmell replaces Keith Hamill, who retires as Chairman on 5 Sept 2011. […]
Alterian Solidifies Partnership with Plusoft to Provide Holistic View of Customer July 5, 2011
Offering combines Plusoft’s expertise in customer relationship management (CRM) and Alterian’s industry-leading solution for marketing campaign management. […]

Nov

2009

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Marketing is dead – long live marketing!

Found in General Marketing by David Eldridge

Those of you that are familiar with Alterian will know that we released our first half earnings today – what a great start to the financial year. So far this year our revenues are up 40% to £14.4m from £10.3m for the same period last year. This was strengthened by our successful acquisition of Social Media Monitoring software company Techrigy Inc and the integration of its SM2 software into the Alterian platform, coupled with our continued investment in new products. It is this investment that allows me to share some other news with you today.

Today we are also announcing that our new web analytics solution, WebJourney, has successfully entered the final stages of testing. WebJourney analyses each visitor’s interaction with content on a website to help marketers deliver more relevant and engaging experiences to individuals. To give you more information about this exciting new technology, we have pulled together a video with our friends from RAPP, CEO Global Data Solutions – Thomas Funk, and MD Colin Bradshaw.

The development of WebJourney is a response to the fact that traditional marketing approaches are dead. Every organisation now faces a significant challenge in responding to the rapidly changing expectations of their customers and ability of those customers to choose how they will interact with organisations – particularly online. WebJourney is part of this new era of marketing where brands will engage with each of their customers on an individual basis. Many of our customers and partners are now realising this and are looking at evaluating WebJourney as part of their marketing arsenal. I would be interested to hear how others are looking to change however. Traditional marketing is dead – long live customer engagement!