The words engagement and customer engagement are beginning to pop up all over the place, in fact I went round the DMA last week in San Diego ”Engagement” spotting as only a marketer focused on customer engagement might. So whats new, why all the fuss and generally what does it all mean to the marketer?

In order to get a debate going, our very own Mike Talbot hooked up with Neil Davey at Mycustomer on a fresh Bristol morning to engage in a live chat session on the subject.  With conversation gems such as ”I think it’s the oldest thing in the book” and “an opt in email name is worth on average $118 – now that’s just an opt-in…”  and “Remember it’s 1-1-Many” its got to be worth a read.

Its a big topic and what was only a half an hour session soon became 45minutes. For the full read of this interesting transcript go to http://www.mycustomer.com/topic/live-web-chat-customer-engagement-demystified or if you want my views on the subject click on ‘Tips for Customer Engagement’ above and get my top 10.

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