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Michael Leander Nielson of Oslo invited me to present a webinar on Business Objectives for Social Media Monitoring. It’s a popular topic and we had great attendance!
I covered the following:
- Which objectives to consider when defining your social media monitoring (SMM) strategy
- What types of tools are available
- How to make sense of the data that is gathered
- The ROI and benefits of social media monitoring
During the webinar it was interesting the exchange of Twitter usernames transition to requesting to continue the conversation in a community. It underlined how people with a similar affinity will want to gather! Everyone is welcome to join our Community .
One of the challenges that I have in presenting webinars is that I feel like I’m talking to an empty space. But that wasn’t the case in this one. There was a lot of conversation happening in the chat box. I had 5 poll questions and that generated more conversation on the side as well making much more interactive. Here are the results:
Many of those that chose ‘Other’ posted their background in the chat.
I found this to be very interesting that the majority were B2B’s!
This explains why we’re so busy. Social Media monitoring isn’t mainstream yet. People are still learning.
Attendees were primarily from Europe, and there were a lot of questions about language capabilities.
It’s really important to know what your objective is for listening.
I will post a link to the recording of the webinar when it is available.
