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Alterian leads the way in mobile with HTML5, powered by bemokoLive August 3, 2011
Alterian Content Manager Mobile solution has been enhanced with an HTML5 Optimiser. This advanced feature allows the development of mobile sites completely in HTML5. Smartphones that support HTML5 will benefit from all its advanced features. […]
Alterian appoints Heath Davies as Chief Executive and Phil Cartmell as Chairman July 13, 2011
Alterian is pleased to announce the appointment of Heath Davies as CEO and Phil Cartmell as Non-Executive Chairman. Heath replaces David Eldridge who stepped down in April and Phil Cartmell replaces Keith Hamill, who retires as Chairman on 5 Sept 2011. […]
Alterian Solidifies Partnership with Plusoft to Provide Holistic View of Customer July 5, 2011
Offering combines Plusoft’s expertise in customer relationship management (CRM) and Alterian’s industry-leading solution for marketing campaign management. […]

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2009

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10x increase in Freemium sign ups – incredible reaction to Social Media coming of age

Found in Social Media Marketing by David Eldridge

We have long contended that social media needs to move from being an experimental silo to a fully integrated part of all marketing activity. Last week we put our money where our mouth is and bought Techrigy Inc, a leader in social media monitoring and analysis software, so that we can help accelerate the development of these tools and integrate the capability into the rest of our marketing platform.

To say we have been delighted by the response from the market would be an understatement. The feedback has been tremendous, from existing customers, business partners and the market in general. In terms of some hard stats – our SM2 product identified an almost 4 fold increase in mentions of Alterian and Techrigy in the week we announced the move, compared to the week before and, incredibly, we saw a 10 fold increase in sign ups for our free trial version of SM2 – Freemium.

The market is confirming their interest and concurring that it is now time for social media to enter mainstream marketing. Together with our partners, we look forward to driving this interest forward into action.