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Social media and the power of the consumer voice online is something we have been talking about for a little while on this blog and something that today we have brought into the Alterian arsenal. This morning at 0700 UK time Alterian officially announced the acquisition of social media monitoring specialists, Techrigy. The addition of Techrigy to the Alterian family is a momentous occasion for us that strengthens our ability to give marketers an holistic view of social media which can be applied to the marketing mix, and a set of tools to help strengthen the relationship their company has with its customers.
If you have been following this blog and haven’t picked up on it yet, we believe marketing is currently going through a revolution. The days of mass marketing, untargeted mailings, email blasts and generic brochure-ware websites are numbered. Marketers now need to appeal to the individual and engage with customers on a one-to-one basis both online and offline. We have previously blogged about how social media is often considered to be a phenomenon of the young but research suggests that many baby boomers and other age groups are regularly active on social networking sites. Social media is something that is here to stay and something that all organisation’s need to get involved in.
The good news is with the acquisition we are making available a free evaluation version of the Techrigy SM2 system, ‘Freemium’, for people to explore the powerful insights available to them through social media monitoring. The other good news is, if you like this version you can easily upgrade straight to the full version
So log on, sign up and let us know what you think. Look forward to hearing your thoughts on how this can help your company.
Alterian has acquired an essential tool, SM2 from Techrigy, for practitioners in the market research profession. Granted, people primarily involved in PR and media relations will likely continue to be the target user — but, its use is limited more by personal imagination than by function.
I have used a Freemium account since the application was launched, and find it relatively easy to apply as a flexible tool to aid my targeted market research activity, and ongoing digital marketing experimentation.
I recommend SM2 to anyone who craves ongoing insight about any topic that can be defined by common keyword phrases.
[...] are so pleased with our community’s response to our news that Alterian acquired our company, Techrigy. This past week has been exciting and we’re so [...]