In the fight for numbers email marketers are frequently just blasting lists again and again.  This is no way to treat newsletter or other regular email subscribers, you need to communicate relevant information and make sure that you don’t over burden them.

I’ve already listed some of my tips on this blog, but I saw this interesting post on the Marketing Profs Daily Fix blog that is interesting reading.  Personally I’m all for maximising the relationships with people on the list rather than just trying to make a big file.

No one’s got a big budget these days, but we’ve all got big goals. For email marketers, the pressure is high to build the file, despite the lack of resources.

via What Works in Email (Even Now) | Marketing Profs Daily Fix Blog.

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