Maintaining relevance in email is increasingly important for all on line marketers.  This channel that is perceived as being low cost can reap havoc for a brand that uses it unwisely.  With so much email being reported as spam it is vital for the email marketer to ensure that their messages are well timed, relevant and interesting.

A recipient opting out of receiving brand messages is always a blow for a marketer – being considered a spammer can be worse with ISPs blocking other recipients from receiving messages.

Being blocked by an ISP means a lot of work with many emails and phone calls to restablish deliverability.  This can be avoided by creating emails that are engaging and relevant, then not sending too many of them!

An interesting article on eConsultancy quotes a report claiming 97% of email is now considered spam!

Spam. It’s the scourge of the internet yet we just can’t seem to get rid of it. The more sophisticated our defenses get, the more sophisticated the spammers become. The war on spam is the quintessential cat and mouse game.

via Is it time to wave the white flag in the war on spam? | Blog | Econsultancy.

About Mike Talbot

Mike Talbot has written 17 post in this blog.

CTO and co founder of Alterian. Passionate about marketing technology both in terms of its practical use and in terms of its software construction. Mike also blogs under the guise of “Talbot on technology” over at Brand Republic.

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