Despite rumours to the contrary, direct mail is not dead!

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News at Alterian

Alterian leads the way in mobile with HTML5, powered by bemokoLive August 3, 2011
Alterian Content Manager Mobile solution has been enhanced with an HTML5 Optimiser. This advanced feature allows the development of mobile sites completely in HTML5. Smartphones that support HTML5 will benefit from all its advanced features. […]
Alterian appoints Heath Davies as Chief Executive and Phil Cartmell as Chairman July 13, 2011
Alterian is pleased to announce the appointment of Heath Davies as CEO and Phil Cartmell as Non-Executive Chairman. Heath replaces David Eldridge who stepped down in April and Phil Cartmell replaces Keith Hamill, who retires as Chairman on 5 Sept 2011. […]
Alterian Solidifies Partnership with Plusoft to Provide Holistic View of Customer July 5, 2011
Offering combines Plusoft’s expertise in customer relationship management (CRM) and Alterian’s industry-leading solution for marketing campaign management. […]

Apr

2009

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Found in Campaign Management and Analytics by Mike Talbot

The marketing acumen of yesterday…today!

Product marketers today should not be congratulating themselves on how much smarter they are than the Don Drapers of some mythic marketing past. Instead, we should take a humbler view of how the marketing discipline adapts to current exigencies. That perspective makes it easier to understand why some traditional elements of the marketing mix, such as direct mail, haven’t withered in the light of social media.

via The Forrester Blog For Technology Product Management & Marketing Professionals.

Interesting how so many new marketers find it hard to believe that direct mail, events, printed media and television adverts are still important in building and promoting a brand. A lesson for all of us worrying about being on line and forgetting our roots.

About Mike Talbot

Mike Talbot has written 17 post in this blog.

CTO and co founder of Alterian. Passionate about marketing technology both in terms of its practical use and in terms of its software construction. Mike also blogs under the guise of “Talbot on technology” over at Brand Republic.

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