There are lots of articles about how brands should use Twitter. They all give good sound advice to the budding corporate tweeter: listen before you dive in, have something relevant to say, or learn from cases like Motrin or Skittles.
This is all very generic though, so let me try to give you my random insights and observations as @guy1067, a corporate tweeter for Carphone Warehouse.
via Confessions of a corporate tweeter | Blog | Econsultancy.
Having embarked on the Twitter journey myself I found this “in context” article very useful. Though clearly Carphone Warehouse has an easier time than many as the products they carry are widely discussed…







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